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subject: Who Says Fashion Is Just For Adults? [print this page]


Barbour Kids represents a major innovation from the prestigious clothing stable that is currently licensed by royal appointment to make fine waterproof outdoor clothing. Traditionally associated with discerning and well-heeled outdoorsmen (and women) seeking to pair performance with aesthetics, the brand has taken advantage of its recent renaissance amongst sartorial connoisseurs and even those of a more metropolitan persuasion. It is taking the opportunity to evolve its range to encompass fine wear for the younger generations who previously may have been precluded from enjoying the style, comfort and durability offered by this fine example of traditional British sartorial know how.

Over a century old, the parent brand has always been a byword for luxury and quality in the field of outdoor wear. From the opening of the company's headquarters in the south western London district of Wimbledon to the modern day, the ranges offered have always combined a passion for understated elegance and style with the savvy associated with those who truly know and understand the demands of the outdoors.

Waxed finishes, snug fitted collars and waterproofed collars had traditionally been the preserve of those of suitably adult physical dimensions to wear the designs produced from the South Shields originated outfit. A greater push towards more modern styling, encompassing the demanding requirements of the urban wearer as well as the outdoorsman, has been of benefit to the consumer in more ways than one, however. For the range has how been extended to encompass designs and fittings aimed exclusively at children.

Younger generations can now avail themselves of Barbour Kids, expertly produced jackets and coats, with the brand's hallmark elegance combined with an unbending emphasis on comfort, smugness and weather resistance to reassure parents that their young ones are suitably well equipped to face the elements. And clients need not be concerned about the potential for a restricted range or token few items that often characterises the extension of a well-known brand to a children's range. Barbour Kids takes pains to emphasise a similar degree of flexibility and choice as is available in the adult ranges available, across both genders.

From waterproof and breathable jackets for boys to quilted jackets and woollen coats, through a girls range that takes in a similarly wide array of items for all seasons, the brand offers the almost unheard of advantage of combining physical comfort and protection with hip styling that children are sure to embrace.

by: Kathryn Pattison




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