subject: Change Your Style In An Instant [print this page] While cuts, styles and fabrics move in and out of fashion cyclically, the same cannot be said of brands and styles that achieve a truly timeless quality. This is one of many things that can be sincerely said about the image encapsulated by G Star Jeans.
A truly timeless Dutch originated classic, the 'Raw Denim' look which characterises so many of the brand's jeans across both male and female sizes remains as innovative and appealing as it did when it first emerged from the company's flagship Amsterdam store. Untreated, rugged and vibrant, the trousers soon became a byword for effortless style and insouciance while remaining at the forefront of the imagination of fashionistas, musicians, actors, and celebrities across both sides of the Atlantic and beyond.
A wide variety of styles have always been available, from the brand's inception and throughout its development and evolution. One of the key strengths of designers attached to the brand is the ability to gauge, internalise and react to developments in the wider fashion world, seamlessly integrating emerging trends and styles into the latest ranges without losing the characteristic essence that underlies the popularity of the trousers.
From straight cuts to the more hip hop aesthetic of boot cuts to tapered styles currently favoured by metropolitan hipsters from London to Los Angeles, the wide variety of G Star jeans lends the brand a uniquely adaptable, customisable approach something in no small part responsible for its ubiquity ever since the inception of the parent company in 1989. The fact that its products are retailed in excess of 6000 outlets while still remaining an exclusive designer brand is testament to its enduring popularity. 1996 saw the release of the first Raw Denim product to complement its stable of high quality clothes and accessories, and the company has not looked back since.
From the glamorous catwalks of international Fashion Weeks in New York and Paris to well-attired but streetwise and urban hip hop collectives on stage and in video shoots, G Star jeans continue to carve out a niche as a truly emblematic and international denim brand. Items do not come cheap, but the sheer durability, quality and level of craftsmanship, paired with an unwavering eye both for detail and the latest fashions from the label's designers, all work to ensure that for the discerning proponent of cutting edge street fashion, products in this range remain a solid investment.
