subject: Logo Design Company Kolkata- Provides The Identity To A Company [print this page] A logo is a graphic mark or emblem used by enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either symbols/icons, or are composed of the name of the organization.
There are many good logo design company in Kolkata; the capital of West Bengal (India) is the heart of east Indias commercial zone. A good logo design company keeps in mind that an effective design and use of a logo employs the understanding of human behavior. Whether cultural, or internal, people recognize and react to color, shapes, lines, fonts and other symbolic forms with emotions tied to their experiences. A good logo design
is not a simple task and requires a lot of involvement from the marketing team and the design agency (if outsourced).A logo design company requires to have a clear idea about the concept and values of the brand as well as understanding of the consumer or target group as marketers call. Broad step in logo design process would be formulating concept, doing initial sketch, finalizing the logo concept, deciding the theme colors and format. The effective design and use of a logo employs the understanding of human behavior. Whether cultural, or internal, people recognize and react to color, shapes, lines, fonts and other symbolic forms with emotions tied to their experiences.
Important elements that a good logo design company should keep in mind:
A logo must be simple
A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unexpected or unique without being overdrawn.
A logo must be memorable
Following closely behind the principle of simplicity, is that of it being memorable. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.
A logo must be timeless
An effective logo should be timeless that is, it will stand the test of time.
A logo must be appropriate
How one design the logo should be appropriate for its intended purpose.
A well-designed logo expresses the vision, values and directions of the business. Creating a logo as a corporate identity involves a lot of hard work and thinking. Logo is the graphical conceptualization of companys thought. So it is necessary to be precise and specific while developing logo. A thriving logo never loses its uniqueness from the minds of the customers. An attractive logo sticks the eyes of the potential clients and leaves lasting impact of company. The images, shapes, typefaces and colors display the image of your organization. Logo is the most valuable brand identity and tactically important part of the branding program.
This article has been taken from: http://www.zimbio.com/Web+Design/articles/K9UAAEmzjcW/Logo+Design+Company+Kolkata+helps+develop
