subject: The Battle Begins; Facebook Vs. Google. But What Does This Mean For Your Business? [print this page] Yes, we all remember the battle of Microsoft and Apple that started over two decades ago now and continues to this day. Now the new giants of this Online Marketing culture has emerged and definitely has made an impact on todays worldwide population. Google the creator of many, but only the master of one Search and Facebook the social fly, connecting the world to a stream of updated actions, interactions, and status updates via a web based application.
Ok we can see that they are two different beasts altogether, but they both want what the other one has. This leads me to say that if these two multi billion dollar worldwide platforms are battling for each others market share to be able to get in front of more people. More people means more opportunity to sell more advertising at a higher premium. Yes I said higher premium. The cost to advertise via paid advertising such as PPC ads on these particular networks are increasing substantially. For example, Googles overall net earnings for 2004 were approx. $400 million which was a 278% gain over the previous year. Take that to the bank!
But what does this mean for your business?
The way the market is shifting towards another tech boom with online interaction and communication. I feel if you have total saturation and organic optimization of these two powerhouse platforms, that you will be giving your business the opportunity to shelter itself from the burden of the increased cost for advertising on Google and Facebook. Which means higher ROI for you and your business, correct?
So Dominate the search organically when individuals are looking for your service or product via Google be on the first page where approx 90% of searches end. As well as dominate your social network of followers with a branded Facebook business page. Providing your business with Search Engine Optimization will ensure that you do not have to Pay Per Click for the keywords that matter to your business. In addition, penetrating your local market and network via Facebook with an attractive business page will encourage and inform your local target market of your products and/or services with the ability to communicate live with your business.
