subject: The True Meaning Of The Network Printing [print this page] Network Printing (Web-to-print) is, together with the e-commerce to develop. It has been defined as a can online digital content production and commercial printing pre-press processes connected with the business. Electronic technology for the print sales, procurement and production processes Province provides more energy, and change the printing order of the value chain has been formed. In addition, e-commerce in business cards, stationery, brochures, direct mail and print publications such as the successful application of the field also brought us a lot of surprises. Buyers can print directly through the online integrated systems print catalog, issued printing orders, view proofs, and additional orders and payment.
InfoTrends company recently released an article entitled "E-Start: Printing the Future" report and introduced a number of software vendors to obtain the latest progress. If you notice the latest market statistics and have the opportunity to go look at the big show, then it will find "Internet Printing" is no longer a simple "network printing" a?? It has evolved into a kind of more powerful services. Today's networking has penetrated to the orders issued to the live pieces from the track and then to multi-channel marketing network in all areas. Therefore, I want to let everyone aware of the present article "Network Printing" has evolved into "multi-channel network services."
Statistics InfoTrends recently published survey: 66.5% of print buyers are using the internal or external suppliers to provide network printing services, and in the 2000 survey, this proportion is only 11%. In addition, nearly 50% of print service providers to offer network printing services, as well as one-third of suppliers over the next two years to increase this service than in 2000 only 5% of printing companies have network printing solutions, the situation has clearly improved. According to introduce print buyers, 15% of their current print job is finished printing through the network; and printing services provider, reported that orders for network printing in all the orders they get to occupy the 20% ratio. The print service providers also predicted: in 2011, they will receive nearly half of Internet orders, which reflects the market from another angle on the use of printed e-commerce services is accelerating.
From the current situation, the greatest change is the network printing definition. In 2000, we have conducted a survey on people showed that most people think that Web services is the concept around the store carried. This concept involves a very wide range of functions, including the live parts orders, submit live parts, live pieces of track and every part of the value chain coordination. In the following days, the concept e-commerce services have become increasingly mature and functionality covered by the more enriched. Printing services provider to the concept of e-commerce extends to all Internet-related services, such as: living conditions issued orders and production shows, live parts tracking, custom stores, documents and template customization, multi-channel marketing campaign management, digital assets management, inventory control and production processes and integration. In today's market, the concept of network printing earth-shaking changes have taken place, based on its powerful functionality and extensive content, we can call this service "multi-channel network services."
All stages of the procurement cycle (from the search provider to order tracking information), print buyers have become increasingly dependent on the Internet. In fact, 20% of the respondents claimed that they were all one to one marketing services from the Internet.
From the printing service provider point of view, a powerful electronic solutions apparently is now the market leading position. For those who have been able to provide printing services for e-commerce providers, is the most need to change their way of communication with customers. It describes these respondents, they can shop from the network to provide customers with online tracking response rates to all networks. 60% of respondents said they have now or will be able to provide for their own personalized online service. 23% of respondents said their customers have the ability to multi-channel services, and 25% of the respondents said the next two years to introduce this service.
No doubt that the printing service provider e-commerce services can be obtained by printing a huge benefit. 60% of respondents claimed that these services improve their business, while 54% of respondents said that e-business printing solutions to help them increase the profits of enterprises (an average increase of 7% and above). Moreover, nearly a quarter of respondents said e-commerce services so that they print the turnover increased by 10 percentage points?? Much higher than the average growth level of the printing industry.
Software vendor response With the growing popularity of e-commerce solutions, especially in the printing service provider and enterprise environments in the smooth development of the supplier of these solutions have also been more opportunities. Many suppliers regarded their main energy input to the printing service provider market, they can increase customer training efforts (let customers know how to use the benefits of e-business solutions) to expand their market reach.
In the upcoming on-demand printing & publishing conferences and exhibitions, you will see a new network printing capabilities, the next article, I introduce to you a few vendors have introduced representative of the product, hope that they can bring some help.
GMC Software Technology, Inc. (Booth 759) will show in this package to show the latest features PrintNet. Most prominent feature of this package are: ease of use, support for open standards, rich web-based tools, advanced workflow and customizable features.
