subject: Top Benefits Of Marketing Automation Services [print this page] B2B marketing is a set of processes that enables a sales person to strike a business deal with a prospective company interested in the products/services he is offering. In B2B marketing, since the communication is directed towards making an impression with a team of decision makers, reading a prospects mind would add value to the entire process. A few years back, this would require years of sales and marketing experience limiting to only those prospects that might speak or meet in person.
In an age where prospects are aware about a companys offerings as much as the marketer is, the only differentiator in clinching that deal will depend on how well equipped the marketers is with prospect background information such as prospects needs, buying stage, interest levels, etc.
Marketing automation services can enable and empower B2B marketers to understand prospects mind, especially those who visit anonymously, and, analyze their behavior and draw logical conclusions to make informed marketing moves.
Marketing automation services help to bridge sales and marketing activities in terms of improved communications, management of leads, timely transfer of warm leads to sales, set up common lead profiles and scores, etc. Lead trackers used by marketing automation software helps alleviate persistent problems within organizations and improve inter-departmental communications.
The automation software allows marketing and sales teams to define a good lead, which becomes the base criteria for scoring and qualifying leads. Since this is a joint effort, it helps in identifying quality leads only. Also, marketing automation services provide both sales and marketing with more specific information about their end customers, which helps them in focusing their respective energies in customizing their pitch, ensuring better returns for both. Since both teams will have common information to view and measure against, it ensures a smooth flow of the lead generation and the lead nurturing processes.
Marketing automation services also help marketers to evaluate their marketing activities yielding the maximum results and also identify channels which are popular with target audience. Marketers can also optimize the marketing spend by helping them focus social media channels that gives the maximum benefit for the invested money.
