subject: Only Careful Planning Can Result In Successful Sweepstake Promotion [print this page] To increase the awareness of readership of your advertisement, sweepstake promotion is the most effective tool. It not only enhances your product image but also helps you in getting support from the retailers. You can also get opportunity of building a database of potential customers that is highly beneficial for the future business growth. Sweepstakes are sometimes very expensive and no replacement can be used to cut the cost that can give the same benefits. Sweepstakes also have legal restrictions and requirements that must be followed.
The careful planning is very essential for sweepstake promotion
Every company needs to promote their products and sweepstakes are the most preferred choice for this. The sweepstakes should define your marketing goals and objective. It should not be a standalone promotion but a part of your total marketing strategy. In-store displays can be very effective for your promotion.
Geographical area of participation is also a very important factor that you should determine with much care. Duration of promotional event, legal requirements, entry requirements, prohibited affiliations etc. are other factors that also need your immediate and careful attention. Budget, the most important factor, should be established after much contemplation. Sweepstakes need the attention of highly responsible person. Who to assign the responsibilities is the main question that should be answered after deep thinking and contemplation. The date of completion is also the matter of discussion.
You should select the theme for your promotion that must be decided keeping in mind your target audience. The number of prizes should also be selected with caution as it affects your budget. Listing or prize description and limitations are also very important for your sweepstakes promotion.
Your offers should be clearly defined and it must be easy for the customers to understand. You should not forget to mention your company name and brand on the ad copy. You should prepare criteria for evaluating the results and determining the winner. As a company owner, you know how important this event is for you and hence, you should take each and every step with much precaution and precision. The careful proofread of the sweepstake forms should be ensured in order to select the appropriate candidate.
Your promotion should be legal and free from any kind of flaw. Sweepstakes can bring success for your business but if you dont take much attention then you can be in a trouble. Breaking the law can make your promotion grand failure and hence, you should make sure that all your staff members are following the rule.
Another important thing is that if you fail to make the people understand your terms and conditions then you cannot achieve as much success as you need. Your ad copy must contain the terms and conditions of sweepstakes clearly along with the other requirements written on it.
