subject: Is It Worth The Money To Buy Website Traffic? [print this page] You can buy website traffic as a first-step strategy to instantly boost your visitor base. This is a viable option especially if you have a new site and you are hoping to get some good leads for your online business. However, there are several important things that you have to consider when buying website traffic.
Use Paid Traffic Sparingly
When you buy traffic, always bear in mind that this is not always an effective long term strategy. Getting organic website traffic from the search engines is still the best form of generating business for your website.
You should only buy website traffic for certain campaigns or special circumstances. For example, major search engines will not immediately index your new website. It might take 2 to 4 weeks before your site is included in the index and another few months to boost your search rankings.
During this lull period, you can buy site traffic to ensure instant site exposure. You can also use paid traffic if you are launching a new product or for your marketing campaigns. The instant visitor boost could catch some valuable leads so you can instantly increase your customer base.
Buy Highly Targeted Traffic
If you are embarking on a strategy to buy website traffic, make sure that you can get highly targeted visitors. There is no use buying random traffic because the chance of getting concrete returns from it is slim. Random paid visitors will simply click out of your site and you will lose money in the long run.
You need to set your requirements with the service company that sells traffic. For example, you can target geo-specific visitors so you can attract customers that are residents of a particular country or region. You should set the types of web visitors that you need. You can also position your website in a specific niche market. This way, you can attract customers that are only interested in your product or service.
Buy Traffic That You Can Track
There are traffic vendors that do not provide tracking tools. You have to avoid these companies because they could be using automated click-through systems.
Always choose a traffic vendor that can provide real time traffic tracking and monitoring tools. It is best to buy website traffic from a vendor that will only charge for every unique visitor. The vendor should also allow you to set traffic cap so you can control the cost of your investment.
Buying site traffic is not always a good long term strategy. But for short term goals, you can surely get concrete benefits from paid traffic. Your site can enjoy instant web exposure from thousands of web users if you buy traffic. Just make sure that you will only buy website traffic from reputable vendors that provide targeted visitors.
