subject: Translation Agencies: Essential For International Website Translation And Software Translation Servi [print this page] Translation agencies form a vital bridge between your products and services and lucrative markets around the world. Without the aid of professional website translation and software translation services, its highly unlikely that your company will see significant international growth. When it comes to expansion, most companies will have to tap global consumers to remain competitive.
Website translation and software translation services ensure that your brand is represented faithfully in foreign countries. In addition to international brand image management, translation agencies contribute significantly to international ordering, customer service, marketing, sales and public relations. How will a customer find you? How will you sell to them internationally? How will your brand be affected by local public relations and brand perception? What needs to be done in the website translation process to make sure your shopping cart experience makes sense to customers?
While it might be tempting to rely on one or two contract translators to help you with your website translation, translation agencies go above and beyond the basics of making sense in a foreign language. In fact, in the crucial arena of software translation services, translation agencies do far more than translate your company into a new language.
When it comes to software translation there are a myriad of other challenges to consider. How does the target language impact your user interface? Do you require translation of video or other rich media for your software? What about training and documentation? These are all questions translation agencies can answer, and a comprehensive suite of software translation services will include the guidance your company needs to navigate these daunting tasks.
So how do you know which translation agencies are up to providing you with website translation and software translation services? During the evaluation process, take the time to interview translation agencies. Be sure to ask them the following questions:
Has the translation agency provided website translation services for projects of comparable size?
What is their process for a successful website translation service?
When it comes to software translation services, do they have a technical team to handle both the translation and engineering requirements?
What differentiates them from other translation agencies?
Can they customize their process to fit your processes, launch schedule, and tools?
How do they handle international website and software updates?
Once youve selected a translation agency, only the nuts and bolts of a hands-on project will tell you if they are a natural fit for your company. Dont settle if you feel its not a good match. After all, theres a lot of international revenue at stake. Dont hesitate to seek out more suitable translation agencies for your future projects.
