subject: Your Counseling Practice Website: What To Put On It [print this page] Now that you are ready to create a therapy website for yourself, it can be hard to know where to begin. What should you include? What should you leave out? Theres no need to
stress. Creating your therapy website can be simple once you have the basic answers to these questions. In order to have the maximum effectiveness, there are a few key
ingredients to making a terrific therapy website. These are the key ingredients to making your therapy website as successful as possible.
The Purpose Of Your Website
Why are you creating a website? Is the primary purpose of your therapy website to educate or attract new clients into your practice?
If you want to attract clients to your practice, you must remember that clients are visiting your site for one reason. They want to find out if you are going to be able to
help them with their problems. These clients are hurting and they need someone who demonstrates that they care and understand how to help the clients they see. Talk about
their pain and your hope for them. The goal is to make them want to schedule an appointment because they feel that youre the therapist theyve been searching for.
Keep It Simple
The best website is a simple one with appropriate information available. You should include the following pages on your website:
Home Page
About You Page
Contact You Page
Frequently Asked Questions Page
Those are the pages your client needs to see. You dont want to overwhelm them with too much information by including too many pages, which is a mistake many therapists make
when designing their therapy website. You want to be sure to include your contact information on each page, which makes it simple for them to connect with you without having
to search your therapy website for the phone number or email address.
Pages For Current Client
Of course, you will want to design your page so that your current clients can navigate it and get the information they need as well. You can do this by making sure your
therapy website includes hidden links or small links at the bottoms of the pages. Here you can include links to HIPAA forms and intake forms for the client to print out and
bring to their appointment. You can even include a link to a payment page. However, it is best to keep these types of links smallor hiddenthat way you dont risk making a
potential client feel uncomfortable. Potential clients want to know that you are focused on them and making them feel better, not on collecting money from them.
Keeping your therapy website simple and client-focused will go a long way toward making your site a favorite among people who are searching for a new therapist in their area.
Above all, your clients want to know how you can help them and how to get in contact with you. When you focus on your clients, you will have ample opportunity to answer all of
their questions regarding anything else. That will do even more to build your reputation as a caring therapist who is completely focused on your clients well-being.
