subject: Online Advertising: The Power Of Internet Marketing [print this page] Since the Internet has born, advertising online has never stopped but instead continues to grow each day. It is quite obvious that a lot of corporations, companies, and businesses are taking advantage of the power of web marketing.
How your website can be found online is simple: web surfers can easily find a listing by typing in keywords on search engines then pressing enter. Then list of sites are drawn to click. And there you can find a very cost-effective way to market your products and services.
These days, creating and promoting a website has been very easy for most businesses. With the power tools offered free online, you can easily make your own website and then promote it in no time. Business owners also can easily interact with their consumers online because of the many interactive tools present.
There are newsletters, offers, discounts and others that can spark interest to people and drive them to their website.
Since it is now so easy to do online marketing with the so many tools and strategies presented all over the Internet, there are also certain circumstances that makes a online advertising strategy misused and in a way confusing. There are two kinds of online advertising: legal and illegal.
Legal advertising means using directories, search engine ads, desktop advertising and so on. On the other hand, illegal advertising is more about using websites to spam or emails to spam. There are also ads that sent certain viruses that can harm a computer.
Advertisement online is quite interesting and in a way very creative. With online technology, there are now special effects applied to online ads with vivid colors also added to make a page very interesting and presentable. There are categories in which online advertising can be grouped:
1. Banner ads- these are animations created with html or Eudora, usually animated
2. Trick banner ads- these are ads that functions like a dialog box with buttons that displays with error or alert messages
3. Pop ads- these are ads displayed in a different window, usually covering up the entire page you are surfing. This ad can be closed or minimized
4. Interstitial ads- are online ads that direct people on a different page, an advertisement page
5. Wallpaper ads- are ads placed from the background of a web page
6. Floating ads- simple ads that floats on screen
7. Polite ads- are placed on a low paced without any interruptions on the way a website looks
8. Expanding ads- ads that expans and changes the content of a web page
9. Video ads- appears in video form
Online ads certainly take a lot of form these days. But whatever form it is, it should be noted that products and services are not the only things online ads promote. It can also promote information or education.
