subject: Widely Distributed Fonts [print this page] The distribution of writing cannot be compared to the variety of fonts, which were created to human benefit. It essentially led to peculiar visual art, one of the crucial parts of modern advertisement, film-making and publishing industries. Particularly, it is the way products are addressed to people and customers. That is why there are several groups of fonts, which are used in this or that field.
1.Trajan fonts are the prerogative of film industry and promotional campaigns. Trajan Bold might be observed in a wide range of world-famous movies, such as Titanic, Interview with the Vampire, Lemony Snicket's A Series of Unfortunate Events, Goya's Ghosts, The West Wing. It also was on covers of John Grishams books. In contrast, its name is not associated with promotional titles at all. In fact, it is based on the inscriptions on the pillar of the Roman Emperor Trajan, and named in his honor. It was done by Carol Twombly in 1989.
2.Myriad was formed by Robert Slimbach and Carol Twombly for Adobe in 1990s. Myriad is much used on Apple gadgets and technics. It is also was highly appreciated in Nippon Airlines, Rolls-Royce Company and Gmail.
3.Another Adobe font, created by Robert Slimbach, is Minion. It is an example of a serif font, which is often used in printed educational materials of various American universities. The Ron Paul presidential campaign, 2012 uses a font in the Minion family for its logo.
4.Bembo from Cardinal Bembos book De Aetna! Bembo was used for the first time in the 14th century by Cardinal Bembo in his writings, which described his journey and travelling to Etna Mountain in Italy. It influenced a lot on the development of Roman book publishing and experienced lots of changes as a serif font. The modern look of this font was designed by Stanley Morison in 1929. Its variations (Bembo Italic, Alt, Expert) are applied universally for different purposes.
5.One could guess that Baskerville font was designed in England in 1757 by John Baskerville. At first, he was a teacher of calligraphy in Birmingham, but since 1750 he started to work on fonts. His letters were really splendid and respectful, which is why Baskerville immediately printed Virgil in newly-formed font. It is a serif font, which reflects an idea of simplifying the types by William Caslon. Different variations of Baskerville are widely used in books, especially textbooks and other printed educational materials.
