subject: Use Promotional Clothing To Gain Exposure [print this page] Promotional clothing is an excellent way to gain exposure for a company. Studies have shown that clothing is one of the most effective forms of marketing available. Many companies distribute clothing for this reason. Here a few benefits companies can gain from using clothing for promotional use.
1. Free Advertising
T-shirts are one of the most effective forms of advertising. Business owners never know where they will be advertising their products or services. Businesses may receive free advertising at the gym, at the beach, at the park, at festivals or other casual venues a person might go while wearing a t-shirt with a company logo. Since the person will wear the t-shirt, it will be a subtle reminder to consider the company's products or service for a future purchase.
2. Build Loyalty
Customers appreciate when companies give them gifts to show gratitude for their business. The gesture can help build loyalty to the brand. Customers will enjoy the gift because it is functional. In the past, customers have received button-up shirts, golf shirts, t-shirts, hats, scarves, jackets and overnight bags as gifts. Many customers return for repeat business when they feel appreciated.
Loyalty is essential to business. A loyal customer costs less to maintain than it costs to solicit a new customer. Business owners should make an effort to keep their loyal customers to keep costs low. The savings can later be passed on to the customer.
3. Team Building
When at an event such as a trade show or convention, it builds camaraderie and team spirit if every team member is dressed in the same shirt with a company logo. When people approach a trade show booth, it is easier to identify the team members. Everyone appears professional and uniform. When a company appears professional and organised, customers want to do business with the company.
4. Attract Leads
Clothing with logos also serves as free advertising for the company. Customers can easily identify team members to ask questions about products or services when the shirt is clearly marked with the company's logo. If a sales person is wearing a shirt at a convention or while out for lunch, a person could approach the sales person and learn more about a product or service. When leads come to the sales person, it is more cost effective and a better use of time.
During the interaction, business people can get business cards or contact information. The leads can be contacted later. When sales people contact the leads, they will have a greater chance of closing the deal if the product is what the company needs. This is an effective way to generate business.
5. Clothing is a Necessity
Clothing is a necessity. A person can never have too many t-shirts, golf shirts or jackets. Every person appreciates an article of clothing because clothing is a necessity in modern society. Consider clothing to help promote your business. It is highly effective in advertising and promoting a company.
Promote Your Company with Apparel
Promote your company with apparel. Consider how promoting your company can help generate sales and gain visibility for your company. Increased revenue equates to success within an organisation.
