subject: Important Factors Of Online Marketing For Productive Lead Generation [print this page] For onlinemarketing, the most important aspects of your strategy are the quality of your content and the quality of links pointing to your site. These two factors are what constitute a great website, and will be the metrics which indicate how much traffic goes to your site. In Singapore, an onlinemarketingstrategy is an essential aspect of your companysmarketing.
Content
Creating quality content depends on the information that yourSingapore sales leadswant. If yoursales leadsare composed of mothers, then your onlinesales leads generationcampaignwill have more success if you write about topics such as baby care tips, what to do on the first day of school, easy to cook recipes, and first aid remedies. But your content should always provide value for your targetsales leads. Even if you write about easy to make recipes but the ingredients arent found locally for yoursales leads, then those recipes wont be of much use to them. To know what information yoursales leadswant, you can always use the internet. The following sites offer good ideas on what to write about:
*Yahoo answers
*Yahoo news
*Google news
*Bing news
*Digg
*Reddit
*Facebook trends
*Twitter trends
Links
Initially, the more links you have, the better your ranking on search engines such as Google will be. But with the recent algorithm updates rolled out by Google, webmasters have been warned to watch out which websites link to their sites. You should be equally vigilant with your companys website as even a single bad link can damage your sites integrity and cause Google to decrease your ranking or penalize you. While there are obvious sites that you should never link to, such as link farms or link schemes, knowing which links to accept can be a bit tricky. To make the decision making easier for you, searchenginewatch.comsJulie Joyce has created a great postabout link building from scratch. In the critical part of her post, here are the links that you should consider:
*First Wave:Business listings, local links, resource links, social media profile links, guest post links, and begged-for links.
*Second Wave:A good directory listing like BOTW (Best of the Web), more of the links listed for the First Wave.
*Third Wave:An infographic and a few image links, plus the same continuation of the First Wave links.
The quality of links you have greatly affect your search enginesales lead generation. If you have more quality links, then you will be ranked higher in search engines. This translates to higher visibility and moreSingapore sales leads. Even if you only have a few links, if these send high converting traffic to your site, then of course those links are still important. But, as a contingency plan in case your main referral sites slow down, you should still be actively looking for links.
While onlinemarketingis highly profitable and can very much sustain a small company, at some point in time, you will eventually need the help of moredirect marketingchannels, especially if your business has already grown significantly. Hiring alead generation companyand employingprofessional telemarketersto help with yoursales lead generationis extremely beneficial. There are evenprofessional telemarketerswho offerdata validation servicesanddata profiling services.
