subject: The Best Way To Make A Social Website [print this page] In order to totally engage your selling potential online, your site must be a social site. Having a website that is social does not mean that you should create a brand-new major social hub. However, consumers today need to know that they can conveniently access a two-way communication with the proprietor of a company if need be. If you have the ability to connect customers with each other and form a community, all the better.
There are numerous tools accessible online to enable you to make your site more social. Anything from message boards to chat rooms to comment boxes can easily be added to your site in order to spark a more two-way communication between you and your customers. However, this is pretty much only the tip of the iceberg when it concerns online communication.
Below are some tips on ways to produce a quite social site that will help your click through rates and consumer conversions.
One-- Make sure that you are highly noticeable on your website.
Although many consumers might not want to see you face-to-face, they will want to see your face. The initial rule in how to make a social website is to have a clear photo of yourself smiling as the owner of the business. This puts consumers at ease, especially new consumers who are trying to determine whether to patronize your company or not.
Two-- Make sure that there is always a conversation of some sort happening within the auspices of your internet site.
Whether you are most comfy hosting a message board or chat room, you need to make sure that there are always brand-new comments on your site at all times. These comments should hopefully be in response to something that another consumer has actually said or that you have stated. Not only does this boost your social networking in humanized, but it also helps considerably with search engine optimization.
The top search engines are much more likely to rank your site higher if it is vibrant. Greater search engine rankings can only help your exposure and customer conversion rate.
Three-- Bring in all discussions about you on the web into a central hub.
All of the sociability of your site does not necessarily need to be on your internet site. However, it should serve as a hub for all discussions relating to your business. One of the very best suggestions on ways to make a social website is not to do all of the work yourself.
To make your site a truly social internet site, bring in all of the RSS feeds from all other hubs in to your site.
