subject: Driving More Business To Your Nail Salons With These Marketing Tips [print this page] The nail salon business is a luxury market that has a lot of potential for profit. It also has a lot of competition for customers. Nail salons are often small businesses that need to come up with their own marketing ideas to bring in customers. They don't have a company brand to rely on. However, salons can do a lot on their own to market themselves to the local area. Businesses can make use of website building and custom printing services to establish a local presence. They can also look at their competition is doing and come up with better ideas.
Undercutting Competition
Any given city can have dozens of nail salons. This makes for a lot of competition to get those customers in the door. Research has shown that customers tend to stick with one service provider once they've grown comfortable with their services. A nail salon's biggest hurdle is getting customers to come in and try their services. This means not only marketing to create customer awareness, it also means offering better deals or services than the competition. One technique salons use to bring in customers is offering a multitude of beauty services. They become a kind of one-stop shop for a customer's hair, skin, make-up and nail maintenance needs. Consider adding another service to those offered. Make sure it's something that other local salons aren't offering.
Keep an eye on the prices and promotions of other nail salons too. Try to keep prices competitive without damaging the pocket book.
Website Creation
Salons can also help keep their current customers happy and bring in more customers with an online website. A simple site doesn't cost much to have built or to maintain. This is a good spot to list services offered, hours, location, contact information or even a form to set up an appointment. Websites are great because they provide customers with twenty four hour access to the salon. Most customers can get answers to their questions just by visiting the website. Those that aren't able to find the answer can get the contact information and hours to know when to call the salon with their questions. An online site helps save the people manning the front desk at the salon a lot of time in answering customer questions.
Promotional Materials
Another good option for salons to promote local interest is through custom printing of brochures, flyers and direct mailers. Any printing company will be able to help out with these publications. The printer will be able to give an estimate for printing out materials. Many printers are also able to help provide design and copywriting services. If not, the salon can find good graphic designers and writers online. If looking to get set up with a direct mail campaign, the printing company will definitely be able to advise businesses about it. Some printers offer envelope stuffing and mailing services for customer publications. The nail salon will need to provide a current mailing list to the printer for mailing.
These are just a few marketing ideas for the nail salon. There's also a lot more that can be done to promote the salon. Just look around to see what other businesses are doing to build customer interest.
