subject: Taxi Tablets Changing The Taxi Interactive Advertising Industry [print this page] Industry officials are excited about the possibilities of taxi interactive digital signage. However, one of the main issues that have always plagued this growing market is an inability to dynamically update the taxi media. There are currently two (2) options on the market: one is to use a taxi headrest that could be updated using a USB drive, which has proven to be a logistical challenge as well as a cost-wasteful, time-consuming method of updating taxi media, or the new method of updating using the wireless 3G network. Optionally, the 3rd method is using taxi WiFi to update advertising and content media when all the cabs are at the taxi stand.
Taxi Headrests:
Typical taxi headrest screens come in two small sizes: a 7" taxi headrest or an 8" taxi headrest. Both headrest types typically use a thin touchscreen and the unit may have an integrated speaker. These taxi screens are typically built into within headrests, none of which are approved by car manufacturers or safety regulation agencies like TUV.
These taxi headrests commonly require an SD card, thumbdrive or other removable storage media which contains the updated advertisements. In some of these taxi headrests, an external 3G modem could be used, but it must be connected somewhere underneath the seat.
Such taxi headrests are typically designed without the use of rugged power supplies, rugged electronics or rugged hard drives, and are not safety-approved in various countries.
GPS Location Based Advertising:
Newer technologies like the V5 Taxi tablet provide GPS location based advertising, putting an intelligent twist on taxi interactive advertising. This taxi advertising system is contained within a familiar tablet, and allows the passenger to observe precisely where they are on the GPS map as well as distance to their destinations.The V5 Taxi Tablet uses GPS technology to highlight the advertisements along the route and display relevant content to the passengers. This is one of the innovative new ways that the drivers route could be followed, while providing the taxi passenger with more than just an interactive experience. The customer is involved in the journey and becomes excited to know more about the new upcoming advertisements and deals relative to their location.
Download Coupons via SMS or Purchase Local Deals:
Unlike traditional taxi headrests, the V5 taxi tablet provides one of the most engaging and effective features for taxi interactive advertising. This advertising method directly engages your prospective customer, exactly when they are really in search of your service. Suppose you have just climbed into the back of a taxi cab and are on your way from the airport. You may be new to the area, and have some time grab a meal or a drink before you arrive at your hotel. The taxi cab begins to display several local advertisements and deals for an appetizer with a drink. Youll can download the coupon to your cell phone, or purchase the appetizer and drink deal right from the V5 taxi tablet. Now, your time in the cab has been used effectively to purchase a deal from a local restaurant for a meal and a drink, a deal that you may not have received if you had not been in the taxi cab.
