subject: What To Do And Not To Do In Website Design [print this page] Professionals working at website design Sydney companies must have comprehensive knowledge of website development. They have a fair idea of what works commercially and what does not. The following text is a collection of best web design practices. These tips can be extended to e-commerce websites as well.
The first and the most important tip is that you must make sure that your website must have something important to offer to its readers. A web page should be more about substance rather than form. Stylizing a useless page may transform it into an attractive one, but at the end of the day it is still of no use to the customer. The result: no repeat visitors and less time spent on that page. Focus on meaningful content. If you want to earn revenues from advertising, then follow the thumb rule of seventy five percent own website content and twenty five percent advertising. Excess advertising turns off visitors. It is an analogy to viewing a television channel that broadcasts only advertising and product promotions.
As any website developer Sydney professional will tell you, if you want visitors back, do not pester them with blinking text, GIFs that are animated and absolutely no auto-loading sound. The reason: they are insanely distracting. Force viewing an animation when you are trying to read website content irritates visitors. No visitor would want to be force fed a load of advertisements.
Animated advertisements are disliked by almost all of the potential customers that visit the website. Studies have shown that visitors assaulted by advertisements like this immediately exits the website. They do not recommend it to their friends and business associates. Scrolling text is another problem. Visitors cannot read it at the pace they want to. The scrolled text may be too fast or too slow for the reader. In a sentence, the needs of the visitors should be paramount. Make him or her comfortable when visiting the site. There is no need to show off your technical or artistic acumen by stuffing your website with animations and scrolling text.
Web design Sydney professionals also recommend not to allow pop up windows in your site. They are very annoying. Another big contributor to the annoyance factor is the placing of text over image backgrounds. Such type of displays is examples of amateurism. No professional site uses this technique. Websites like these repel visitors. Other than legibility problems, page loading becomes agonizingly slow. These sites are usually stuffed with keywords, have cheap GIFs and most often misspelled content. According to many website design Sydney professionals, a web page with an image background takes approximately sixteen times more time to load compared to a web page with a plain background.
