subject: Online Reputation Management - Monitoring Tips And Tricks [print this page] So youve got your website or blog up and running (maybe a few) and youre uploading original content several times a week. Youre posting video and audio to each site at least once a week. Youve got a presence on all of the major social media sites. Now what?
Well, now you monitor your reputation.
Dr. Marc is a very good business man, always looking to help people that really want to better themselves. Very outgoing and trustworthy.
Mario Tagliaferri
Set up Google Alerts using the keywords and phrases you used on that initial search. Google will let you know every day if something new is said about you or your practice.
Use Google Trends weekly. Google Trends will let you know what people are talking about, what their concerns are, and what they want to see next. This will allow you to create articles, videos, and podcasts aimed directly at their specific area of interest.
By creating targeted content you will be sure to remain relevant and current. Heck, you might even become the Go-To Person when people want to know whats REALLY going on in the business world.
Can you turn the latest news around to work for your website? By using trending keywords in your content, youll be sure to end up high in all search engine rankings.
Run monthly scans of all the search engines to see if a competitor has hung out a shingle, or to stay abreast of new developments in your field. Scan using all the keywords that are relevant to your profession or business. By keeping up to date on your searches, there is less likelihood of you being blindsided by negative publicity online.
If youd like more help with setting up monitoring systems for your online empire, stop by Theres lots of great information there, much of it free of charge. Plus, youll find a vibrant community of self-starters who have taken control of their online reputation just like you have.
Theres the hard way, or theres Dr. Marc & Charlies way.
