subject: Google Places Gets A Facelift Now Named As Google+ [print this page] Changes are inevitable and its done for the good and benefit of the consumers. For quite some time the IT Giant Google was planning to give their existing search interface Google Map or Places a new facelift. With the integration of Zagat scores, it has now launched a completely new user friendly interface called Google+ Local.
It was not very long ago when Google had upgraded its existing search interface to provide easier access to useful information. The new interface also provided some reviews of the targeted destination however the page seizes to exist now. But the question worth asking at this time is was that really an investment worth considering? The answer remains with Google however anyone would observe the fact and would rightly say no that wasnt an investment that really paid out! If it was worth it then why such a drastic change should be made in such a short span of time!
Google Places was launched with the objective to assist users in finding directions to any popular destination of their choice and to make the interface a little more attractive they were offering photographs of the place. It was indeed a unique concept and had really attracted the attention of users. However with recent changes in technology it is always best to upgrade. This is why Google took the extra mile and has now finally come up with Google+ which also provides recommendations and reviews along with directions and photographs of the venue. This is certainly very beneficial for those folks who are new to the place and want to ensure that they are heading to a destination worth considering.
If you go through Google+ you would observe that a touch of social media has been added to the search interface. So this basically spices up the entire look and feel making it much more appealing and interesting to go through. In fact, many users would enjoy going through the review section as in most circumstances it is a trusted resource of useful information about the venue.
And that is not all With the integration of Zagat Scores users can also judge the popularity of the venue. Since the score has been scaled to 30 so it helps in ranking the destination, which in return helps you make a clear judgment if the place is worth visiting or not.
If you look at this concept from a different angle you would agree to the fact that it is really beneficial for social media and online marketing. As a marketer, you can take advantage of local contacts and take help from Google+ to help recommend your place to customers. The trick of the book is that how smart you can make use of such technological advancements to help boost your business.
Google+ has surely aroused a feeling of tough competition amongst close rivals like Apple and Facebook etc. and this would surely make Apple and Facebook to rethink their strategy to be able to retain and attract more customers. With the launch of this innovative idea the fight to reach the top of the social media space is just the beginning.
