subject: What Is Onsite Google Optimization? [print this page] Google is undoubtedly the most used search engine. It has a very high ranking. The popularity and usage other search engines like Yahoo, Bing and MSN are far less as compared to that of Google. If you are website owner then make sure that you put in efforts to increase your sites visibility on Google.
This can be achieved with the help of Google optimization techniques. Google optimization involves the use various methods with the help of which every website can increase its visibility on the search engine. However it is a very vast are and are majorly divided into two parts: on site Google optimization and off-site optimization.
Onsite Google optimization involves the use of various ways of mending the website in order to make it more search engine friendly. The various techniques involve:
Use of relevant key words and key phrases- Keywords or key phrases are those which are which used widely by the people when they make search online. These words or phrases are stored in the directory of the search engine. By imbibing them in your web pages you can increase the chances of increasing the visibility of your website.
Site map- You can also create a Google site map for your website. It does not create a lot of difference for the ranking of your website. However Google site maps well help to make your website more Google friendly as well as visitor friendly. With the help of the site map the visitors can navigate easily through your website. People like to use those websites which do not confuse them and are easy to use. By imbibing Google sitemap you can earn some brownie points by making it easy to the web users.
In addition to these you can also make use of off site Google optimization techniques. One of the off site optimization technique is link building. It involves placing your website as a link on relevant sources. Google pays a lot of attention on the relevance of the sources through which the link is created. Relevance of both in bound as well as out bound links is important. Those sites which have high relevance of both have more chances of increasing their visibility on the search engine.
As a website owner you can create a mix of both onsite as well as off site Google optimization techniques in order to reap maximum benefits from online marketing.
