subject: Nike From Low Labor Cost Countries Will Broaden The Foundry At The Time Perhaps The Most Revolutio [print this page] Company early embryonic Knight in the sports world, from the shuttle in various track and field sports field, warn that sales of his running shoes. At the time products are purchased from Japan, he often felt that the American design of sports shoes must be potential. The early 70s, Knight began to implement the concept of self-designed shoes, after a careful study of the survey, found that market demand is sufficient to support him to establish their own production lines. Finally decided with the help of Japan's production experience, Knight and Japan signed the first contract in 1972, the official production completely designed Nike sports shoes.
In the ensuing years, the yen continues to appreciate, rising labor costs, rising cost of production of shoes in Japan. At this point, Nike has accumulated a stable-based experience in overseas production, and put the tentacles stretch of more manufacturers. In order to reduce production costs, nike in 1975, the Japanese production line transferred to the relatively low labor costs in South Korea and Taiwan. The cost has dropped significantly, so Nike has more abundant resources to engage in R & D efforts and marketing activities.
nike from low labor cost countries will broaden the foundry at the time perhaps the most revolutionary innovation in the industry. Nike know that the production of shoes must be injected into the labor-intensive, and therefore to seek lower labor costs overseas OEM manufacturers inevitable, and nothing changed again space. Nevertheless, overseas foundry is still a risk, because of distance and cultural gap between different countries, resulting in the quality control of the degree of difficulty to improve. Therefore, Nike the next large-scale orders to foundries, often after a very careful evaluation process to ensure that finished products meet the quality standards of Nike's.
NIKE shoes are designed for extreme sports created brand, such as skateboarding, riding a bicycle, climbing, and so on.
Features: durable, thick, resistant to the design, than normal shoes more individual character, for young people and outdoor sports people wearing.
Advantage: durable, personality, outdoor, straightforward, have good taste
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