subject: Search Engine Optimization Crash Course - Your Perfect Introduction To Search Engine Optimization [print this page] Search engine optimization is easy to do, and is also a very important part of your business. Anyone can do Search engine optimization, but where most people run into trouble is when they rush it. When you do too much at once, search engines pick up on it and penalize your site. When this happens you could lose your current rankings or have your site removed completely. Scary huh? Read on to find out how to avoid that from happening.
Gain backlinks slowly.
Buying tons of backlinks might get you on the first page of google.. But it won't be long until your site comes crashing down faster than it ranked up. I would recommend starting off with maybe 10 links a day, changing the number daily so that they won't see a pattern developing. You can also use backlink services, these people know what to do and they're good at it! Your site will rank faster using professionals too. Over the course of two weeks you shoud start to see some differences, of course it all depends on your competition. This is where search engine optimization becomes tricky, but you should be fine.
Write high quality content
I have learned that when you put some love into your site and the content, you get free backlinks. This is the most beneficial part of your mini crash course, so make a note. People go out of their way spreading the word if they love your content. This gets you free, high quality traffic too. Think about it.. They're pre-selling your site to their friends for you. This isn't the only advantage that you'll have however. Google loves content, and when they love you, your site grows. Building up your content will keep your site fresh and ensure long term success in terms of rankings.
Watch keyword density
This applies more to article marketing, but shouldn't be overlooked. Try to keep your keyword density between 1-2 percent. This ensures that your articles will rank high enough in search engines, and that it won't look too spammy.
Be patient
Don't get down on yourself if your site doesn't rank up immediately. Even when using a professional service, search engine optimization only kicks in after about two weeks. Try to anticipate this, and just keep at it.
Follow these guidelines and build up your internet business slowly. Building a business takes time, but putting all the hours of work in will pay off eventually. So remember to take things slow and write high quality content that your readers will appreciate and want to share, if you havn't seen any results in the course of a month you could try using ppc marketing.
You can't stop once your site is ranking high of course. Search engine optimization is an ongoing procedure and you have to keep at it for the best results.
Search Engine Optimization Crash Course - Your Perfect Introduction To Search Engine Optimization
