subject: How Using Stock Video Clips Increases The Value Of Your Production [print this page] . In creating a video production, regardless of its scope or content, you need a lot of video footage. The only way to guarantee a high-value product is by using stock video. Here's why stock footage is important.
You Gain Value with On-Location Video Shoots -
Practical restrictions may prevent you from taking a video team to France, or Afghanistan, or Taiwan. For that matter, it is probably impossible for you to take a videography tour of the Great Barrier Reef or a Himalayan mountain range. However, when you take advantage of stock footage, you can incorporate clips from virtually anywhere easily and cheaply. Your value increases as the location of your video expands.
You Increase Value with a High Level of Professionalism -
Stock video is by its nature, professional-grade videography. Stock video sites can only be commercially viable if they offer videos that are worthy of being featured in high-value video productions. Not only are you tapping into a huge store of video footage but you're getting professional grade video that will definitely make any project look great.
You Increase the Value of Your Production with Unique and Expensive Shots -
When the viewers of your video project see video footage that involves unique angles or vantages, their impression of the product is increased. As an example, maybe your project has to do with business in New York City. As you introduce the New York sequence, you can feature a helicopter aerial shot of, say, Wall Street, or circling the Empire State Building. Having footage like this can be extremely expensive to shoot yourself or have commissioned but stock footage is available for a lot less money. When you feature such scenes, your video gains incredible value in the minds and eyes of viewers. All it takes is just a few stock clips to truly boost the quality of your project.
You Improve Value Through Variety -
The overall result of using clips that are from various locations, uses different angles, and taking advantage of different styling cues means you will have a lot of variety. When you carefully edit in the clips, the overall cohesion of your project will translate into a value packed production. A video production with fewer locations, angles, images, or subject matter is boring, and thus has less value. As you increase the variety of your videography, the value of your production increases as well.
A successful video production is all about quality. Real, substantial quality is nearly impossible unless you are using a variety of on-location shots, unique angles, and professional videography. That's the value-adding power of stock video clips.
