subject: The "happy, Playful And Divergent" Planet Of Fjaba
[print this page] Feminine, floral and fun are just some of the words that can be used to describe Fjaba's latest assortment.
Meaning fairytale', Fjaba is the fashion world label produced by Croatian sisters, Ida and Mirna Litovic. The name of their brand is undeniably very apt as the designers claim that "fashion have to be a genuine story." However, it is distinct that these designers strive to create more than just stories; they create whole fashion worlds. With backgrounds within both fashion and graphic theme, their mission is to "create and theme life within [their] own colors and art."
So what is their fashion world like? "Happy, playful and different," they smile. Certainly the relentless optimism that is so evident within their personalities is a key motif that runs throughout their latest range. "We wanted to re-awaken the childlike playfulness within all women," they say. "The inspiration for this collection flows from positive emotions and the importance of feeling good within ourselves."
Ida and Mirna know how to make women feel good about themselves. Their designs are resolutely feminine. Romantic and floral, their sensuous silk creations construct images of effortless natural beauty.
Despite the delicacy of the products, at times they appear almost ethereal, there is something very wearable about this most recent collection. The silk tunic dresses, which are a particular favorite of the designers, are simultaneously luxurious and versatile. The versatility of the tunic dresses provides both the freedom of movement and the freedom to create a variety of looks with one key item.
For all its luxury, the emphasis of this range is very much on authentic women, specially making "everybody feel wanted." This is a fundamental concern of the designers, so much so that they claim that cannot envisage any one celebrity embodying the ideas behind their collection in their truest sense.
When asked how this range relates to their previous work, the response is simple: "The combination of hand-made embroidered silk fabrics with street-friendly patterns," they state proudly.
For all their dreams of fairytales, it is definite that the designers behind Fjaba are firmly rooted in the authentic world. And that is what makes their range truly magical.
