subject: Show Your Customers You Appreciate Them With Corporate Gifts [print this page] As an effective marketing tactic show your customers you appreciate them with corporate gifts. This method has been used by companies since decades. Even today it is one of the most popular advertising techniques resorted by various companies.
Wide Range
You can choose a number of items for this purpose. There are reasonably priced items like key chains, T-shirts, pens, pen stands to even bottled water. There are also relatively high-end articles like insulated mugs, suitcases and electronic gadgets. You can get something that fits all budgets. Some items like pens are both cheap and highly effective. These are high utility items that are bound to be used.
More expensive merchandise will mean spending more, but it can create a better impression on the receiver. However, these are generally distributed among a select people due to budgetary constraints. A company could use it as a tactic to award loyal customers. You can also show your customers you appreciate them with promotional gifts.
There are other ways of using it as an awarding tactic. It is also used by companies in sales and employee meets. Employees and dealers with excellent track record are often given such promotional products. What makes them as effective as a promotional ploy is the personal touch it gives to the gift. The receiver, be it an employee or a loyal customer, will feel special on receiving it.
Branding the Gift
While you show your customers you appreciate them with promotional gifts, take special care in branding the gifts. At the very least you must add the company name and logo. When space permits also add additional details like contact information, especially the website name. In case of certain items like the pen, this can be difficult. In such cases the branding can be carried out in the packaging.
The packaging itself can turn out to be a valuable promotional gift. For instance, where the gift is a perishable item like chocolate or cookies with a limited life the packaging will far outlive the gift. Many companies choose to pack these in attractive boxes that can later be used. The cookies or chocolates can be packed in wooden or tin boxes. This way the receiver thinks of the brand every time the box is taken out.
Show your customers you appreciate them with promotional gifts. They make the receiver feel special while promoting your product at the same time.
For creative ideas and expert advice contact Brandconnect.
