subject: Benefits Of Marketing With Promotional Insulated Travel Mugs [print this page] Some promotional items are popular despite their relative expense. One such item is the insulated travel mug. Marketing with promotional insulated travel mugs is often used in selective events. As awarding tactic or promotional item, they carry considerable value. Some important features of insulated travel mugs are:
Longevity: What makes insulated travel mug of great value as a promotional item is its longevity. Unlike other promotional products like chocolate or candies, it can last forever. It is not perishable and not easily broken like ceramic mug. That means the receiver can potentially keep it for years and with it your brand also remains in the receiver"s consciousness.
Advertising: Marketing with promotional insulated travel mugs is an extremely effective advertising tactic. Unlike newspapers or TV, a travel mug has permanence. Advertising through other media is only temporary. Newspaper and TV advertisements have limited life and their message is often forgotten after the advertisement has run its course. An insulated travel mug, on the other hand, can potentially last forever and keep the brand name alive in the mind of the receiver. It can also be cheaper than expensive TV advertisements.
Usage: What makes marketing with promotional insulated travel mugs effective is its high usage value. Even if the original receiver does not use it, the mug will be passed on to others for use. An insulated travel mug is often carried by people to their offices or other workplaces. This means that their colleagues and other people at the workplace are also exposed to the mug and through it, your brand.
Exclusivity: An insulated travel mug is an exclusive item. This creates a favourable impression on the receiver. The better the quality of the mug, the more effective is its impact. The receiver feels special at receiving the mug. A good quality mug is bound to see high usage.
It also creates a feeling of desirability in other people. An insulated travel mug is a much coveted corporate gift. This is why it is often used to award employees, dealers or exclusive customers. Together it can raise the brand value of your product. Its exclusivity reflects on the brand itself, giving it high value and a much enhanced image.
Travel mugs have high longevity and this makes them perfect advertising medium. They are high usage items that are a bar above the usual promotional items. All this makes marketing with promotional insulated travel mugs extremely effective.
For creative ideas and expert advice contact Brandconnect.
