subject: Marketing With Promotional Ceramic Mugs [print this page] Promotional products are often used as a marketing tactic. They work to give your brand high visibility and have a high brand recall value. This makes marketing with promotional ceramic mugs a popular tactic. It is used in sales, employees" meets, given away as freebies or just distributed among consumers.
Target market: As in any marketing drive, the target market is an important criterion when planning a promotional drive. What are the demographics of your consumer group? What kind of market are you aiming for? Do you want to award loyal customers or are you looking for new markets? Usually a company is trying to kill both birds with the same ceramic mug.
Existing customers must be addressed, along with searching for new clients. However, when it comes to marketing with promotional ceramic mugs the most important criterion is the age group. As promotional products ceramic mugs are bound by the receiver age factor. After all, a toy company that is planning a campaign among its small clients may not prefer ceramic mugs. However, they will prove very popular among their parents.
Design: Care must also be taken when designing the mugs. This must go beyond just the branding. With its surface area, the mugs have tremendous potential. At the very least you can add a message "" a witty one-liner or something that relates to your product. Companies often come up with unique and innovative ideas, such as a heat sensitive surface that black but changes colour when hot tea or coffee is poured in.
Branding: Like any other promotional product, branding is an important part of planning while marketing with promotional ceramic mugs. Company name and logo must be printed clearly. Since space is not a concern, contact details like website address should also be provided. If the cup is carrying a message and you want some of the details to be more discreetly printed, use the bottom surface for it.
Packaging: When marketing with promotional ceramic mugs, packaging is a crucial factor. Since ceramic cups are breakable items, every care must be taken for proper packaging. Bubble wrap and then pack them in individual cardboard boxes. These can be mailed or handed over. If you are mailing the cups, make sure that the courier service understands the need for safe mailing.
While marketing with promotional ceramic mugs is popular, certain factors must be paid attention to. Find the target market and pay attention to the design, branding and packaging of the cup.
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