subject: Marketing With Free Promotional Caps [print this page] There are some promotional items that can become selling points themselves. Promotional caps are one such item. This is what makes marketing with free promotional caps a very effective tactic. They are often used by companies frequently at various events.
Ideal Promotional Product
Caps make an ideal promotional product. They are a useful article and even when passed on by the original receiver, they are bound to be used eventually. However, their value as a promotional item lies in their longevity. Unlike chocolates or sweets, caps are not perishable items. They will last forever with the receiver. Every time it is taken out, it will remind the receiver of the brand. This gives it excellent brand recall value.
Events with Promotional Caps
There are a number of events where companies are often seen marketing with free promotional caps. They are used in trade shows, exhibitions, stores, sales meets, employee meet, product launch and many such events. They can be mailed or handed over. Their small and non-breakable nature makes mailing an easy option. However, since they come under a more expensive category of promotional events, they are generally used for exclusive events where attendance is limited.
Usage
As promotional gifts the caps are obviously used to create awareness of the brand. However, companies use them on very special occasions. They are often used as awards. They can be mailed to loyal customers or awarded to performing employees. Generally, these are mailed to a specific list of customers or used in product launch as a way of targeting new customers. Similarly they are often used in employee meets and sales meets.
Getting it Right
To be effective, any promotional merchandise has to follow certain ground rules. The biggest of these is the branding. While marketing with free promotional caps, companies have to pay particular attention to this aspect. The caps must carry the name and logo of the company. Since surface area is not a problem, little extra details will also help. For instance, add contact details or website name if you can.
It is also worthwhile to get a cap that reflects your brand. The cap colours can follow the colours of your logo. You may also want to select the type of cap used. While the baseball cap is most often used, a cosmetic company may want to use a wide-brim hat.
Marketing with free promotional caps is popular for its effectiveness. With its high utility value and longevity it indeed makes them ideal promotional items.
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