subject: Search Engine Optimization Process [print this page] Search Engine Optimization involves optimizing or changing a website such that it becomes friendly for the Search Engines to get improved positioning on the Search Engines for its target
Keywords.
Search Engine Optimization has gained a lot of importance as it allows you to use your website to market your products and services on the Internet and drive users and traffic to it. Internet acts as a marketing medium for your website promotion efforts. A well planned Search Engine Optimization strategy can give you the results you need. We follow an 8 step SEO process for optimizing websites.
Our SEO process is divided into the following 8 steps. These steps are proven and have always given us the results we want for our clients:
Website Analysis
The initial analysis serves as a benchmark and is used to track progress as we work.The first step involves an in-depth analysis of the website which needs to be optimized for the Search Engines. We check the current website positioning on the Search Engines, its Search Engine Friendliness and the amount of traffic it is getting from the Search Engines.
Client Requirements
It is essential to understand the client requirements before any SEO work is started.In the second step, we identify the purpose behind doing SEO. Whether the client wants to achieve high search engine rankings, increase sales, get newsletter subscribers or improve popularity? Once we know the client expectations, we set our goals accordingly.
Keyword Research
Search Engines can drive traffic to your website if you achieve top rankings for your keywords.
Keyword Research is one of the most essential steps of any SEO campaign. The client gives an initial list of keywords and we expand it to find related keywords which can help drive traffic through the search engines. The final keywords list is approved by the client.
Content Writing
Search Engine Spiders consider website content an important ranking factor. After the final list of keywords is discussed, we start writing content for the different sections of the website. Keywords are incorporated to the text content of the website. New pages are also added to the website and content is written for the new pages.
Website Optimization
Developing a Search Engine Friendly website is an essential part of on-page optimization.The Website Optimization step involves a number of sub-steps and processes which are carried out on the website pages to make them Search Engine Friendly. We propose and implement a new navigation structure for the website if there are problems with the existing website navigation plan which can cause problems with the Search Engines.
Submission of Website
Submitting your website to web directories is a good way to obtain oneway links.The submission process allows the website to be submitted to some of the most prominent search engines and directories on the Internet. Submission to these directories and search engines allows quick indexing of the website and its pages.
Link Building
Links can also help drive traffic to your website from other web pages on the Internet.Link Building is the most important step in off-site optimization of a website. Finding quality link partners for a website can be a tedious and time consuming task. We hand pick quality sites and contact them to finalize the link deal using appropriate anchor texts in the incoming links
Reporting
Reporting allows us to show our progress to the client on a regular basis. We track our progress and give updates to the client on a regular basis. We send keyword ranking reports, website traffic reports and link popularity reports to the client every month. Web Analytics programs like Google Analytics is used to keep track of the traffic coming to the website. We also use Google Analytics to set goals and targets to achieve them.
