subject: Utilizing Retro Design In Your Print Marketing [print this page] When youre starting a new company, or even performing a complete overhaul of an existing company, you have to understand one thing; branding your company is integral to the overall success of marketing that business. So, if youre utilizing retro design in your print marketing, dont forget that that design will need to be incorporated in all other aspects of your companys marketing scheme and web design. When you design your business logo, its important to keep in mind the various vintage aspects youll need to carry over into not just your web design, but your print marketing, too, so it can all be of an attractive and, more importantly effective, piece.
Design Your Business Logo
Initially, youll need to know exactly what kind of retro-inspired design you want your print marketing to reflect. No matter what era, what style you wish to use, you should always make sure to incorporate all aspects of that graphical design when youre trying to design your business logo. Your logo, after all, is what will set your business apart from the competition; give it its own unique identity. So dont cut corners or make hasty decisions when it comes to graphical designs in your web and print marketing campaigns; this is especially true when you want to go retro with it all. there are lots of different eras and styles from which to choose, and its all too easy to mix vintages and come up with a discordant, clashing mess.
Brochure Design Printing
Brochure design printing is only one aspect of print marketing, but its one of the more important ones. Because your brochures are basically mini advertisements, printed upon a single sheet of paper and folded into various sizes or shapes, theyll need to include the various facets of your retro design; making your brand more recognizable by using it in every aspect of your marketing campaign means that consumers will be more likely to identify your company no matter what form of your brand they see. So that means, when youre going for a retro feel in your printed advertising and marketing campaign, that vintage style needs to extend to every type of print marketing you use.
Retro design for company branding includes all aspects of your graphic design, from typography to color schemes to illustrations and beyond. If youre going for a 1950s diner type design, everything from your logo to your font to your photos need to reflect that style in your brochures, your business cards, your flyers and your postcards; basically, all forms of print marketing youre planning to utilize. Retro fonts, neon colors and black and white checkerboard are all various aspects you can put into your print marketing design, and are things you should keep in mind when youre trying to come up with a unique brochure design printing scheme.
Utilizing Retro Design in Your Print Marketing
When youre utilizing retro design in your print marketing its important to make sure that the retro style fits with what youre trying to sell, be it products or services. You want to ensure that not only does the brand your company will market with meet your own personal style, but that it also complements your business products in a way that will remind consumers of your brand every time they see your logo, be it on brochures or business cards or your website.
