subject: Build Trust To Enhance Your Marketing Campaign [print this page] If youre a newbie entrepreneur inUKwanting some instant pudding, then hear the sad truth: its not going to happen. Seeing increase in Web traffic orsales leadsright away will not happen. Lets try to be realistic. Twitter wont double your online traffic instantly, and having a Facebook Page wont guarantee to bringsalesovernight.
This is why building trust is important. It may not be necessary, but it is essential. You can work on building trust with your customers, you could depend on them to be your own brand evangelists, and allow them to market to others just how great you can be since youre a reliable business inUK. Permit them to blog and share their likes on Facebook. Trust is the trait that keeps your customers coming backfor more. And you can even earn more from mere referrals from satisfied customers. Particularly if what you are offering to the market costs a large sum, your evangelists giveprospectsthe confidence to shell out $150 to $1000 on your product because they trust that you give them quality in return.
So how do you establish trust? Remember that for each aspect in sales and marketing, fromlead generationup to conversion, building trust must be at the forefront.
1. Relationship with bloggers. If you are savvy enough to work with bloggers so that you can publicise your products or services, then good for you. However, take note that the way you work with these bloggers could have that much influence on your business. first of all, you have to pay these bloggers. Just as your time is important to you, its also the same for them. So, its a way of saying that you have to be there for them also to maintain that harmonious relationship. Be sure that they know you are business partners and to address any issues or concerns they have in mind before they post. If you nurture trust, they can even go the extra mile for your campaign and discuss your company on social platforms that can be a great advantage on your part.
2. Social media. In Twitter, if youre following a brand thats having a promo, you could click on the link and buy thatnevertheless, that is promotion, and notmarketing. Thats why you make the most of social media by utilising it to establish and nurture trust. Interact, socialise. Share related links, despite the fact that they are not taken from your blog. Initiate conversations, whether they are relevant to your industry or not. Its your job to give audiences a reason to discover and find out about your business on social networks like Facebook and Twitter. You have to build a community which equates to trust, and eventually intosales leads.
3. Press releases. Nurturing trust is also about being visibly consistent. Giving out a single press release every month can be a big deal already, its like your way of saying that your brand is still out here doing remarkable stuff. Being consistent says a lot about building trust.
