subject: Placing Banner Advertising In Social Networks [print this page] Banner advertising can be an incredibly useful action if you are trying to get your web page or internet business off the ground. By letting large groups of people in targeted, high traffic locations know where they can discover you, you make it possible for revenue to pick up and the world to take notice. community networks are particularly helpful to the banner advertiser, because they are so diverse in how they are coded, and can be further targeted to the right kinds of people. Sites like Facebook and Twitter have done an incredible job of pooling people's interests and making significant, useful recommendations to them that result in high click through and sale rates. If you are considering this form of advertising, here's why you should take benefit today:
1. Banner ads are more noticeable.
You could go with the cheaper text link ad, and it may get some favorable results, but in making the ad smaller and less prominently displayed, you create a situation wherein people who are accustomed to those ads could easily miss them. And if it is targeted traffic, you're failing to capture their attention and setting yourself up for failure. Before going this route, check with a community networking platform and ask about the banner advertising rates to see what you can afford. A banner ad for one week will commonly get more hits than text ads for the whole month, so you may be able to shorten the time frame it runs to increase affordability.
2. Banner ads get results.
Why is this the case? Because, when done well, they guarantee an interested party, which community networks are great at finding, will click through based on the professionalism in presentation. from time to time a banner ad is the first introduction the internet world has of your merchandise or service, and if you can wow them with catchy and direct text as well as unique design, then you are more likely to see the catalyst that caused them to click also cause them to buy. And ultimately, an ad is worthless if it can't help grow revenue.
3. Banner ads are the happy middle ground between text and pop up.
Pop up ads may be considerably larger, but they are also more intrusive in the life of the community networking user. Text ads are likely to go unnoticed, but they do get more results than the other because they never distract the surfer. Banner ads are prominent enough to be noticed, but unobtrusive enough that interested parties will be grateful you're not interfering with their experience, and that goodwill is more likely to lead to a click.
Grab a banner ad from a community network today, and see for yourself the results.
