subject: The Influence Of Media On Women [print this page] Media has built a strong place in the world today. At present, its opinion and influence determines the news and flow of information. Persuading human minds has led to a certain cultural change and also made the world a smaller place. With its pros and cons media has affected women to a great deal.
Specialists use various tools to market products and services, such as the Internet as well as other traditional mediums. Internet Marketing executives in Vancouver have noticed the potential of influencing people, especially women in a unique way by using the World Wide web.
The influence media has on women is remarkable. This may have its advantages as well as have a down side to it.
1. Slim and Trim:
Size Zero or Curvaceous? Today women have become very conscious about their physicality. Reading magazines and newspapers, seeing films, hoardings, and television are all channels through which women now a days see extremely thin or perfectly proportionate models. The visual effects and editing softwares that media use today, add appeal as well. This makes women aspire to be thin and attractive. Even more influential is the relentless usage of Internet. Several women across the globe are surfing online and searching for various diets and workout regimes to lose the extra kilos.
2. Looks can Kill:
Not just looking thin, but also attractive, has become a world-wide slogan. Women are increasingly using various anti-aging creams, moisturizers, hair products, cosmetic products etc. after the persuasive advertising techniques that media executives promote through conventional and contemporary media. Many social sites have fanpages of Cosmetic brands. They result in many hits and great revenue as well through the use of e-commerce platforms that promote immediate online buying.
3. Organic and Healthy know-hows:
With education and knowledge, women have empowered new heights and understood the need for many components in day to day life- one of them being Health. The food industry has prospered and so have the needs of people, concerning food. However, women have become aware of the need to have healthy and organic food. Various recipes in newspapers and magazines, sometimes television and mostly on the internet are being read. As the advent of Internet soars without constrains, its usage is augmenting. Diet recipes, organic recipes, causes and effects of various fruits, vegetables and meats- All are subjects of interest.
4. Informative facts:
Media is one of the most known and used outlet for information and knowledge. A blend of traditional and conventional media techniques make information extremely feasible. Women are one of the foremost audiences. They read and grasp information about domestic necessities, corporate prerequisites, child care, health details and fashion related data. Advertisements on television, radio and internet, or newspapers, magazines, blogs and social networking sites- Women find interest through all these mediums and increase the need for media.
A coin has two sides. So has the effect of media on women. Taking into account the advantages, the world has reached a new level. The involvement of women today is necessary and media has only lent a hand to acquire more.
