subject: The Essence Of Visual Appeal At A Bakery [print this page] A little sniff, when you pass a patisserie can tinkle your taste buds and stimulate your cravings. As soon as you enter, there is a counter with a variety of cakes, chocolates, cookies, muffins, beverages and sometimes sandwiches. With a wide range of edible items and beverages, many people are attracted to the bakery.
Usually, taste holds utmost importance. But, innovation, appeal and marketing strategies have taken over the food industry. It is more important for the food to please your eye, before your taste buds are satisfied. In this competition of being better than other patisseries, every bakery fights its way up by displaying innovation over the counter, along with the quality of taste. The way a cake looks has become as important as how it tastes. There are bakeries that sell cakes and more, in variety and their USP is the decoration and icing on the cakes. Sometimes, the quality of looks is overruled by quality of taste.
Bachelorette party, birthday party, anniversary, celebrations and many more happy moments of joy are complete only with a cake or cookies and chocolates from a well known bakery.
Competition, a medium to adding a USP
With several bakeries around, people tend to have a range of options. In this day of severe competition and sales, everyone is trying to prove their worth by showing their best facet. While doing so, bakeries need to showcase their own USP.
Well packaged products catch the eye and encourage the customer to purchase from your bakery. There are a few factors that need to be taken into account, to comprise an appealing baking good-
1.Cleanliness: When you have a large number of customers coming and going every now and then, the bakery could get dirty. But one needs to be careful and ensure that the bakery is cleaned at regular intervals. While removing pastries and sandwiches, crumbs tend to fall around the counter area. High level of cleanliness and hygiene must be maintained.
2.Variety: Try to exhibit a huge variety of food items and products which set you apart from your competitors and ensure that customers never get tired of coming back to the bakery.
3.Color: It may seem irrelevant, but do not underestimate the power of a good color scheme to captivate the clients' attention. If a cake has colorful icing or a cookie and chocolate have colorful wrappers, it definitely grabs the customers attention.
4.Appeal: The entire counter of food items at the bakery needs to be well sorted. Having everything set in order with tag-names and price tags makes it easier for buyers to make a choice.
5.Lighting: The counter must have lights above the food items in such as way that it throws direct light on them. This enhances the look of the products and drives a customer's attention to the selling items. Lighting plays a subtle yet significant role in gaining the customers attention.
6.Festivities: Decorating the bakery as well as your products with hearts and roses on Valentines' Day could encourage and appeal customers to come to your bakery and make holiday specific purchases.
The need to add an undertone of appeal, cleanliness and other fragments has given rise to various other factors. The emergence of sales, marketing, hotel management etc. has impacted the food industry. This in turn has led the scope of hospitality careers to augment the need to sustain competition. The bottom line is, food is supposed to be essentially delicious. But, the way it looks would only stimulate a customer to buy it off the counter.
