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subject: Geoklix Local Internet Marketing Agency [print this page]

Los Angeles Internet Marketing Agency
Los Angeles Internet Marketing Agency

Geoklix is a hybrid, Local Internet Marketing Boutique located in Los Angeles,

California that delivers holistic, straight-forward, result-oriented website marketing

services such as: Local Internet Marketing, Website Design, White-Hat Strategy, Google

Adwords/PPC, Online Reputation Management, Social Media Marketing and Website

Hosting/CDN services.

Making Your Small Business Grow Online

As a small business owner today, you have more tools available to you than ever before.

The key to success is utilizing the latest innovations in technology along with more

old-fashioned business strategies for a full-throttle thrust to the top.

Business success today, just like in days past, involves setting specific goals for

yourself. These goals vary from business to business; you may strive for an increase in

visitors to your brick-and-mortar store, or you may aspire for more clients to

participate in your online survey. No matter what type of business you own, it is vital

that you have specific goals in your sights.

Once your goals are established, its time to look at how technology is propelling your

business, and figure out if your efforts are yielding results. Take a look at the ads

youre running online. There are a number of ways to measure their effectiveness. First

of all, what is your clickthrough rate (CTR)? This figure comes from dividing the

number of times your ad appears (impressions) into the number of times people actually

click on the ad. This number can give you a clear picture of how appealing and relevant

your ad seems to potential customers.

Of course, it may not matter how many people are clicking on your ads if they arent

buying anything. This is why its also important to be aware of your click-to-

conversion rate. Google has an AdWords Conversion Tracking feature that allows you to

find this data quickly and easily. Smart business owners use this tool to discover

which keywords and ads are earning them the most money and customers.

If your business has a physical store, then you are also concerned with foot traffic,

which can be much more meaningful than website hits. To help measure the effectiveness

of your ads, you may want to have your cashiers ask each visitor how they learned about

your business. To help encourage more visitors to your physical address, consider

running click-to-call ads on the Internet, which allow customers to easily contact your

physical location.

As web-based options for small business owners increase, it is important to keep track

of the latest resources to help ensure success. It may feel overwhelming, as the amount

of data and number of tracking tools out there are more than enough for any one person

to handle. Its okay if you dont use all of the available tools; just keep evolving to

find the best balance for your unique business.

by: geoklix

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