subject: Internet Legal Marketing For Lawyers - Why Do Lawyers Need To Hire Internet Legal Marketing Expert? [print this page] As would be in other professions even lawyers are embarking on the web world by launching websites and blogs. But how can launching of websites or blogs give them the taste of success? Not to sound rude but they wouldnt as in the case of any other website. To have strong visible presence means to have the website strongly optimized and make it more search engine friendly which cannot be the forte of majority of lawyers.
Hiring an Internet legal marketing guru who is an SEO professional can help market a lawyers website, and it is the first important step to the success of your practice if a lawyer aspires to draw clients through his or her website.
Hiring the Internet legal marketing expert can bring huge difference in improving your sites visibility as well as ranking on search engines.
As the case would be in every endeavor, there are Internet marketing gurus that follow rules of the game (search engines) and would be uncompromising to comply with the search engine rules and practices and there are some who would take short cuts to get quick results. The short cut methods in Internet marketing or SEO are referred to as Black Hat Techniques that every lawyer aspiring to have good online presence and business should refrain from. Because it is these techniques that do more harm than good, including even getting the website banned and de-listed permanently from the google and other search engines.
What to expect from an Internet legal marketing expert?
If you want to hire an legal marketing expert to help promote your law firm website you should know if the SEO consultant you want to hire provides the following:
Website design and layout with user-friendly content management system that is search engine friendly
Content creation including article marketing and blogging on your behalf
Content analysis including keyword research
Managing the adwords campaign if you choose to go with paid advertising on search engines
Geographic targeting of your website
Also ask the legal marketing guru some questions. As in:
His previous experience with other lawyers and law firms and some references
Ask if he complies with Google webmasters guidelines
If he abides by white hat (search engine friendly) SEO techniques
If he takes payment after results
Timeframe that he guarantees results
If he provides detailed information about his recommendations to your websites along with substantiation
There are some warning signs too:
Beware of the legal SEO consultant if he promises or guarantees number one ranking on Google within a timeframe for it is next to impossible
Have basic understanding of pay per click and pay for inclusion and dont cave in to the pay for inclusion strategies.
