subject: Search Engine and Internet Marketing [print this page] The working of search engines have changed a lot over the past years. In addition to the advancement in technology many variations have also taken place between various search companies also.
The queries that you type in a particular search is sometimes controlled by different companies for providing the results. These are those companies that take up the work for those search engines.
Some of the search engines that are frequently used are given below.
Yahoo or Overture
The search results for Yahoo search, AllThe web and Alta Vista are provided by Yahoo which gets paid listings fro Yahoo search Marketing.
Yahoo was formerly referred to as Overture.
Google Search
The Google is currently one of the biggest search sites. It provides results to Google AOL Search,Netscape, Ask , Lycos and HotBot. It recieves directories from DMOZ.
Hotbot
Hotbot recieves its primary search results from Ask, directory data from DMOZ and paid listings from Google Adwords.
Ask
Ask recieves directory results from DMOZ, and provdes its primary results to Ask, Lycos and Hotbot. It gets its secondary search results from Teoma and paid listings from Google Adwords.
Lycos
Lycos recieves primary search results from Ask and directory results from DMOZ. It gets its paid listings from Google Adwords.
Search engines provide every kind of information related to anything. When a particular word is typed in a search engine it displays the top ranking sites in the search results related to that keyword. These are the sites where the visitors mostly go.
You have to be on top of the search results to receive a large amount of traffic on your site. If you maintain a good position on the search engine then you can get maximum number of visitors to your site and generate a lot of money.
