subject: 5 Tips To Develop A Mobile Application For Your Business [print this page] It has been estimated that in the next 10 years the number of people using mobile phones around the world will get increase to two fold than now. Although some major companies were using mobile phones as a good medium of marketing it has been a dream for small businesses in the last decade. Today Mobile Marketing is not limited to big firms alone as it can be done against a small group of potential customers with small amount as investment. You have to have few things in mind before you indulge in developing any kind of mobile application,
Let us explore some compelling things which you should remember while developing the application,
1. Build it for your audience and not for you:
This is one basic but a big mistake done by most of the small business owners as they do not have a good mentor to design an application. Have your audience in your mind while designing your application and make sure that you present things simple to them. It is also advised to have a simple design for your mobile application but make it vibrant enough. Ask few questions to yourself like, what is in for my customers? Is this page easy enough to move around? What I am offering them in this page? How is my page looking?
2. Offers always help:
People always love to get something less than what it is actually worth. Make sure that your application has a deals page and some kind of offer page which they can avail anytime. It is also advised to have the deals directional, so make sure to have different pages if you have your business running in more than one location.
3. More Offers:
Try to have the code to cater your regular customers with more offers and deals. One simple way is to ask them to sign in to your mobile SMS or Mobile newsletter campaigns and offer more deals for those customers.
4. Payments:
If you have a product based businesses then do not forget to implement mobile payments in your application as no one can deny the fact that it is going to be the next big thing in mobile. Try to integrate all possible payment options and let your customers know that it is safe to deal with your mobile application.
5. Socialize:
Social media is the big thing in the internet so make sure that your application has all the social media options installed. Always have in mind that your application has to be user friendly and social friendly.
