subject: Men Spend Billions On Grooming Products & Cosmetic Procedures - Liposuction Tops Surgery List In 201 [print this page] With the American male grooming market now worth $3.5 billion, men seem to be changing their attitude about issues that were in the past thought of as female focused.
Feeling the need to look youthful and appear dynamic well into your 40s, 50s and 60s has led to men re-thinking their attitudes towards diet, exercise, face-care products and cosmetic (plastic) surgery. With Fathers Day fast approaching, the number of men searching for products and procedures is on the rise.
Men increasingly want to change what they dont like about their appearance. Statistics available from the American Society of Aesthetic Plastic Surgery (ASAPS) show that surgery is becoming increasingly popular as a way for men to deal with image maintenance and change. According to the ASAPS annual survey, over 800,000 cosmetic surgeries were performed on men in 2011, increasing the number by 121% from 1997.
Top 5 Cosmetic Surgeries for Men in 2011:
1. Lipoplasty (Liposuction)
2. Rhinoplasty
3. Blepharoplaty (Cosmetic Eye Surgery)
4. Gynecomastia
5. Facelift
Sales show that American males spend billions on grooming products each year, but it's not just over the counter options that men are craving. With Fathers Day right around the corner, men are flocking to both the skin-care aisles of department stores and pharmacies as well as booking appointments with cosmetic surgeons for everything from Botox injections to breast reductions (gynecomastia). According to the statistics, in 2011 men underwent more than 1.1 million cosmetic procedures, which included both non-invasive options and cosmetic surgery.
Award winning cosmetic surgeon Dr. Stephen T. Greenberg has seen a significant upswing in bookings with male patients this year, and over the past 5 years, at his offices in Manhattan, Woodbury and Southampton, New York. "I am confident that I will continue to see a growth in my practice in the number of men seeking cosmetic surgery. The weeks just prior to and following Father's Day have historically been notably busy, indicative of the number of men wanting to maintain their youthful appearance", reported Dr Greenberg.
At Greenberg Cosmetic Surgery, Dr. Greenberg notes that there are many reasons for men turning to surgery. "My typical male cosmetic surgery patient is an average man who wants to look as good as he feels," explains Greenberg. With so many non-invasive and non-surgical procedures, fillers and laser techniques available, there is little to no recovery time needed. Dr. Greenberg reports that, "These days, I am seeing many more men for non invasive medspa treatments and injectable fillers because these procedures do not require any downtime or call attention to the fact that a procedure was done."
In addition to his medical practice, Dr. Greenberg sees clients at his luxury med-spa, Glisten, where he offers non-invasive services and injectables. During the month of June, Glisten will offer 20% off of all Skin Tightening packages and 20% off (one area) Coolsculpting (fat reduction) treatments for men.
