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subject: Vintage Jewellery Is More Modern Than Ever [print this page]


The market for vintage jewellery is thriving like never before. Although the fashion world is notorious for its ever changing tastes, the flighty nature of the industry doesnt appear to apply when it comes to vintage items. The internet age has bought with it numerous ways of viewing and buying vintage pieces without ever having to leave the comfort of your own home, and has driven up demand for vintage jewellery like never before.

Although you would expect this increased demand to produce increased prices, in actual fact the opposite is true. The rise in demand for vintage pieces has meant that jewellers have had to become increasingly competitive with their pricing they know that if buyers can find the same item more cheaply elsewhere, its now easy for buyers to take advantage of the price discrepancies. But the good news for jewellers is that the boom in online jewellery shopping has actually allowed them to increase their profit margins even as they lower their prices. Its now possible to run a successful jewellery business solely online, meaning jewellers now no longer have to pay expensive overheads on things like renting shops or stalls, whilst the globalisation that the internet has bought with it has allowed jewellers to source their materials more cheaply too. While this is good news for the jewellers themselves, its also good news for buyers never before have they been able to have such choice or get such value for money.

Vintage jewellery is so attractive because its so timeless, and because theres so much of it to choose from. Whether youre looking to recreate a look of old Hollywood style glamour or go for something a bit quirkier, you can be sure that theres a piece out there that will enable you to achieve your goal.

One of the best collections of vintage style jewellery currently online is offered by an Edinburgh-based company called Lily Blanche. Named after the owners grandmother, and dedicated to her unique style, theyve got an array of beautiful vintage pieces available on their website (http://www.lilyblanche.com/shop/gifts.html). Of particular interest to buyers will be their collection of vintage lockets theyve got a fantastic range of lockets of various designs and functions, from classic heart shapes to modern, jewel decorated pieces. These lockets make great gifts, and theyre all the more personal because you can decide what to put inside them, be it a photo, a jewel or something else with sentimental value.

Whatever design of locket you opt for, youll find that a vintage locket is the perfect piece of jewellery for any occasion, be it relaxing with friends or attending a black tie soiree. A vintage locket also makes a great conversation piece, and because what you store in your locket is up to you, you get a much greater sense of personal connection with a locket than with any other piece of jewellery (save perhaps a wedding ring). It is truly a wonderful feeling knowing that you have a sentimental trinket so close to your heart (both figuratively and literally) and youll find the sense of wellbeing you get, like the locket itself, is timeless.

by: LILY BLANCHE




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