subject: It Is Important To Consider How They Will View The Sign [print this page] Beyond the height of the letters, it is important to consider the number of lines of text and the number of letters that will fit across the width of the display area. This will determine whether your audience will be able to read your entire message before passing by. Not to worry. The LED Pixel Matrix is designed to tell you what you need to know. An LED Pixel Matrix indicates how many rows of text your sign will display and how many characters will fit across the display area. Pixel Matrix is determined by multiplying the number of pixels vertically by the number of pixels horizontally. For instance, a Pixel Matrix of 16x80 means the display area consists of 16 vertical rows of pixels and 80 horizontal rows. Equally important are the number of characters that will be displayed across the sign at one time. Six pixel columns are required to display each Standard English character. A sign with 64 pixel columns will display 10 characters across, 80 pixel columns will display 13 characters, etc. Resolution is the degree of sharpness and clarity of a displayed image and it is a factor that will greatly affect the price of the sign. Higher Resolution means more diodes and more circuits, which usually means a higher cost. The total Resolution of a sign is determined by the Pitch: The measurement between pixels LED signs. A pixel can be composed of one single diode or a cluster of many diodes running off the same circuit. In such cases, the distance from the center of one diode to the center of another diode (usually stated in millimeters) determines the Pitch. The smaller the Pitch number, the higher the resolution. Longer viewing distances require less resolution while shorter viewing distances require higher resolution. Have you ever wondered How Do Led Signs Work, but couldn't understand all of the technical jargon that most led sign companies use to describe them? Don't worry! It's really not as hard as you think. And although they are housed in a plastic bulb that concentrates the light in a particular direction, unlike ordinary bulbs, LED lights do not have a filament that will get exceptionally hot or burn out. They are completely illuminated by the movement of electrons within a semiconductor material, and have the ability to last just as long as any standard transistor.