subject: The Cornerstones Of Social Media Marketing [print this page] Before beginning any social media marketing strategy, businesses absolutely must have a good understanding of the importance of keywords. They are perhaps the building blocks of social media marketing, and they are not just words. In the following paragraphs we will explore just what keywords are, why they are important, and how to use them to effectively increase web traffic.
Keywords are used by web search engines to allow people to find your business site. Keywords are a double-edged sword, however. Using the wrong keywords will keep your site hidden and using too many keywords will have your site banned. Think of search engines as the new telephone directory, but instead of organizing alphabetically, they are organized with keywords. Keywords are best when used with article writing, web design, and social media. There are a few different types of keywords. First of all there are exact keywords. When these are typed into a search engine, they will match your site exactly. Then, there are broad match keywords that share similar words or definitions with the words users type into a search engine. There are phrase match keywords that will match exactly, and long tail keywords that have multiple words and possible matches. We now know they exist, but why should we be using them?
The keywords are the terms that people will type into the search engines when theyre looking for something, and if you choose your keywords wisely, they can be the thing that gives your social media marketing a jump in site visits and even sales. Keywords give us insight into how people think and talk. They are a way to communicate to many different groups of people. Everyone is going to search differently, and if you can find the word or words that they will be exploring, you will get their attention. They broaden your base of consumers and create more than one pathway to your doorstep. Use keywords to get out of hiding, but do not overuse them.
You should never throw keywords around in your social media marketing. While they are beneficial, they can also be detrimental. There is a fine balance between choosing and using the right keywords and over. Use keywords on your pages, posts, videos, links and images. But do not throw them around. Use them specifically in the bodies, headlines, and titles of your works, and the percentage needs to be monitored carefully. Search engines will search for keywords primarily in these areas. However, if you use too many keywords, search engines will brand you with the spam card. The key is to avoid inundating the market while skillfully making you available. Finally, always make your content relevant to your keywords. If someone is searching, and they come across your site because of a particular keyword, they can tell very quickly whether or not your site will actually be useful to them. A well thought out social media marketing strategy will include content that uses the keywords to draw people into the site and keep them there.
Programs that will help you find the best keywords for your website are widely available nowadays. The key is in understanding what they are, why they are important, and how to make them work for the benefit of your company.
