subject: Internet Marketing In Finland [print this page] Finland is among the countries in the world with institutions that offer the best studies in technology. This can even be seen in their hi-tech companies like Nokia among others. Going by the statistics of different research that has been conducted by a variety of research groups, it is indicated that almost 78% of households in Finland own a computer while 82% of the population between the ages of 16 to 74 have got access and use the internet every week. This is one of the indications that internet marketing in Finland can be a great way of promoting products since a great number of people are able to access the internet.
One of the market research companies in Finland, Tilastokeskus reveals again that the activity of researching products and services is among the top three uses of the internet in Finland. In fact, it is in the third position with only one percent less than online banking. Among the categories on which the research was based, online shopping is also mentioned as rising steadily. Based on this revelation too, it is clear that internet marketing in Finland is a very good channel for almost any company in the region that is selling goods and services that are aimed at consumers.
Despite all the implications on the use of internet in Finland, there are concerns that are also being raised that Finland is not ready to invest in internet marketing. According to internationals researchers, one of which is IAB Europe, Finland is portrayed to be looking at online marketing like a secondary want and one that it is not willing to invest money into. One of the reasons why this is said to be situation is that most of the people of Finland have got very strong traditions in television and newspaper such that they do not give so much precedence to the advertisements that are done over the internet. This is a call to marketers to begin participating in discussions and also get involved actively in the social media so that they are able to improve on their web presence.
Enhancing internet marketing in Finland is an activity that will not require so much effort since almost of the population embrace technology. It all requires the willingness of marketers to be able to communicate with their customers on a wider platform.
