subject: What Makes Good Business Names [print this page] Formulating good business names can be both challenging and fun. Challenging because you want to make sure that the name of your enterprise would be powerful enough to help it succeed; and fun because there are so many great-sounding names out there that you can think of. If you are planning to start a venture and you wish to name it well, here you will learn some important and practical tips to do it.
Now, why would you care much about a name? Others don't seem to have any trouble labeling their business, right? They just go with whatever pops up in their head. If you're thinking of following this lead, stop! Keep in mind that the brand, image, and position of your business can be hugely affected by how you are calling it. Take Google and McDonalds for instance. Do you think they would've been as successful if they had a different name? Clearly a name is important. But it may not be enough for you.
There are several things you should look for in a venture's name but you can have these three main pointers as a guide:
Easy to say. The last thing you would want is to have a business name that people can't pronounce. This will not only challenge your marketing efforts but give your clients a tough time too. When this happens, you are already facing a promotion crisis.
Easy to spell. The ease of spelling is a simple but crucial business name strategy you have to take into account. This is particularly true among online enterprises. Their store address is their domain name and when the latter is hard to spell, it will be hard to reach the store as well. That said, you have to make sure that the business' name can be spelt simply and effortlessly. Forget about using foreign words. They may sound classy but are absolutely impractical.
Easy to remember. People never have trouble memorizing good business names. Actually, they don't even memorize them; they just remember! For some reason, a simple and creative name can be easily stored in the memory.
Now that you already know how a business name should be like, we will now go to some pointers on how to possibly create it.
Let it be plain and simple. Some people say that plain and simple is boring. Truth is, when it comes to naming a business, the plain and the simple can go a long way. It's easy to say, to spell, and to remember. Basically, you go it all there!
Make it descriptive. You can name your business by describing it. For instance, Everyone's Bookstore or Your Tot's Toys. The idea is to let people know what you are selling by simply looking at the name.
Make it suggestive-- A suggestive business name is one that tells of the business in an indirect way. For example, GreatBytes (for a software store) or Yummydough (for a donut or bread shop).
These are the important tips you have to recall when pondering about good business names. They are simple, practical, and can absolutely get you far.
