subject: Electronic Outdoor Marketing - Fortification in Winter [print this page] Restaurants and bar owners are now building up to one of the busiest and generally moneymaking times of the year - the Holidays, but are they really equipped?
Remember the summer watching the FIFA world cup at the bar or seeing the results in the local eaterie when you where dining? Now it seems ages ago, but the thoughts are still there, of meeting acquaintances having a drink and watching the game, but now as our thoughts turn to Christmas, things are about to change.
For the eaterie and bar proprietors, the summer was a worthwhile time due to the fact that most bars and eating places had the facility to observe the games so people had an excuse to go out and eat, spending time and sharing food with the ones they love, but always knowing that they could catch up with the latest football scores, or the latest Lakers score.
Many large chains of eateries decided to fit their outside televisions under cover and deployed the screens from underneath the canopy above the customers, this provided perfect cover from the weather, above all when the dinning establishments where located in states that rain was very rarely seen, but now winter is coming and the restaurant owners have now to choose to close down their out-of-doors eating areas for the winter or to fit the pertinent heating for their consumers and the dynamic marketing out-of-doors.
Just like people, the electronic marketing equipment demands shielding from the winter, if not the displays can end up just like someone who has been left out in the cold and is suffering from exposure, exposure is a decisive timescale and if not taken care of quickly the outcome could be decease to a human being, now the same cold weather can execute the electronic outdoor signage systems.
If you lived in Alberta and you understood the temperatures got as low as -30 Fahrenheit, would you go out in T-shirt and shorts? What would go off - well I think we know, don't we? This is the same as leaving a electronic marketing device in the open air without the appropriate heating system.
Electronic Outdoor Marketing - Fortification in Winter
