subject: Beware! Your Website Can Now Get Penalized For Over Optimization [print this page] Google is indeed the most active player of the search engine optimization industry. Even a minor update in Google algorithm is studied in detail by all enthusiastic and passionate web masters so as to ensure proper preparation. Nobody who is associated with online marketing in any manner can stay indifferent to Google. Hence, when Matt cuts, Googles search spam team head, announced that Google will tweak its algorithm to punish websites that are over optimized for SEO, everyone paid attention.
Google tweaks its algorithm
According to Google, the objective is to level the battle field, slightly. Therefore, all the websites that have been doing over optimization and have gone too far with their SEO services will be compared to the websites that are actually practicing the right techniques of search engine optimization services in the appropriate amount. The value should be given to websites that are using correct techniques and content to create a wonderful website. The step will definitely encourage people to stop over optimization. Also, the step will help search engines in controlling the massive abuse of SEO. All activities such as keyword stuffing, excessive link exchange and more will come to an end.
Since the news of this algorithm change came, many webmasters have been feeling perplexed. They wish to analyze how this change in algorithm will affect their websites. Also, they are trying hard to speculate the kind of risks involved with over optimization. Therefore, for all such confused and threatened webmasters, the good news is that no white hate SEO services will be penalized. Also, one should keep an eye on the amount of practices. One must not go overboard with the services. It is quality that earns more points and not the quantity.
The objective of tweaked algorithm
With this algorithmic change, Google aims at helping and pushing up smaller, genuine websites that are offering valuable content and have user-friendly navigation throughout. In this way, the websites are expected to have a chance against big budget websites that can practice search engine optimization in good volume. This is definitely an incredible idea to enable small and new websites to climb up on the search engines so that more and more people can get to know about it.
Attempted with Google panda
Earlier also, with Google panda, the search engine has attempted to give rise to good content. It dominantly sabotages the ranking of content farms that were stuffing content with absolutely no genuineness. Hence, the key to rank on Google search engine results pages is to practice white Hat services and build good quality content. Follow Google's quality guidelines and your way up on the SERPs is guaranteed.
