subject: Electronic out-of-doors Signage - Making It Better [print this page] Electronic out-of-doors signage is becoming one of the greatest rising industries out of the financial recession owing to the quantity of organizations investing in this technology.
Gone are the days when the key avenue for promoting was the newspaper, printed media is now a thing of the past with a lot of firms looking at progressive ways to promote and market to existing as well as new consumers.
Most shopping centers are installing indoor as well as outdoor electronic signage solutions and these can range from touch screen out-of-doors kiosks to significant video walls and even separate flat screen panels in protective outdoor housings also called an LCD enclosure.
Why are protective LCD outside housings needed?
The plane fact is that for a flexible and economical advertising solution and to have a better bang for your buck you need to attempt and save money whilst at the same time selling to your consumers. The simplest form of out-of-doors electronic signage is to have a flat panel TV and put it into some type of steel housing that can provide a vandal and waterproof solution.
With more and more businesses seeking for opportunities where they can locate their advertising solution for greatest eye ball views they are now deploying them in car parks, car dealerships, hotel parking lots, even McDonalds are utilizing outside advertising to up sell their menu whilst customers are waiting in the drive through queue.
The more cost effective the hardware the sooner the investment is repaid, for example one business installed an outdoor LCD enclosure in it's car parks next to a train crossing, so every time the barriers came down they had a detained audience, the store owner realized that their revenue rose by 15% in the initial 2 months of putting the out-of-doors dynamic signage hardware in the parking lot, then 5 other neighboring companies approached the owner of the advertising equipment and purchased 2 minute advertising slots from the device owner who charged US$200 per slot, within 2 months the hardware had been paid in full and the owner then discovered he was sat on a possible money mine, gaining an extra $10,000 per year for modest if any extra work.
Electronic out-of-doors Signage - Making It Better
