subject: Get Your Business Noticed With Portable Exhibits [print this page] If you're a small company just starting out, it can be difficult to get noticed, especially at huge, impersonal industry trade shows. But you don't need an elaborate booth, strobe lights or elaborate banner stands to stand out from the crowd " an exhibit that is portable can be the perfect way to highlight your company's unique services, products, and technologies affordably, quickly and simply. One of the main reasons portable exhibits are so popular, especially for small businesses or new companies, is their affordability. They cost less than larger, more intricate displays and banner stands while maintaining a unique, eye-catching visual experience that's compelling and welcoming.
Obviously, as the name suggests, portable exhibits are easy to transport; many break down into easily manageable pieces or fold into a size that can be carried in a car (or on a train, or a bus). Or, you can affix a shipping label to your display's carrying case and ship it for a relatively low cost. The ability to take your business' marketing and sales presence anywhere can be a huge competitive advantage over your competition, giving you a huge return on investment and customers lining up at your tradeshow exhibit.
Besides being easy to transport, portable displays are built on a lightweight, pop-up frame with individual panels that snap quickly together for an easy set up and breakdown process. These units are designed to come apart and be reassembled repeatedly, and are built to withstand multiple uses while still looking professional and organized. Also, some types of portable displays are customizable, and elements can be included or excluded depending on the footprint of the rented trade show space.
One of the best features of a small transportable exhibit is that it can be redesigned as often as you'd like. That means you can add or remove panels at will to completely change the look of your tradeshow display, whether your company is expanding or you need to differentiate logos, regions, or business messages. This feature also creates a seamless transition for companies undergoing a rebranding initiative, or those who want to freshen up outdated or marketing and sales collateral. Rather than purchasing an entirely new exhibit, simply update and replace the panels to show off your new look, new product or new line of business. Make a sound business investment with a quality exhibit, and one that will quickly pay dividends as your organization increases its exposure, recognition and the ever-important customer mind share.
