subject: Google Panda-proof Your Seo Campaigns [print this page] Recently, Google made updates to how pages get ranked on their search engine which had a disastrous effect on many SEO companies and web site owners. The changes became known as the Goggle Panda update and specifically targeted sites with black hat Search Engine Optimization tactics such as keyword stuffing, low quality and duplicate content.
Changes to the Google algorithms are not unusual but the results are generally minor. However with the Google Panda updates, many SEO companies have had to rethink their strategies and the advice they give their clients. Google specifically attacked sites that use questionable SEO tactics and many previously high ranking sites have been severely affected.
Damage Limitation
If your site has been badly affected by the changes, the first thing you or your SEO company should be doing to limit the damage is checking all the pages on your domain and remove any that Google may deem of low quality. Anything with links to broken pages, excessive keyword use or duplicate content should be removed to improve the overall quality of your site.
Alternatively, if you feel a page is good quality but has a little too much keyword or duplicate content, you could tweak or rewrite the content for the pages. Any plugins or widgets that slow your pages loading time down should be removed and easy navigation is a must to improve overall search engine optimization.
You or your SEO service provider will have to take into consideration the advertisement vs. content ratio as too many adverts on page is now considered poor content by Google bots. Sites that favor photographs or video should now consider adding a little text relevant to their galleries as part of their Google Pander proof SEO Company.
The key to Google Panda Proofing your search engine optimization campaigns is relatively simple; add quality, unique pages that have well thought out strategies and the chances are you will see positive results.
An Alternative to Pander-Proofing Your Website
If the effects to your site are too severe and the necessary changes are not a realistic possibility, you either have to start from scratch or get your SEO service provider to come up with a new SEO plan.
A good alternative is to put your efforts into social media sites such as Facebook and Twitter. As these sites are now increasingly being added to organic social searches and on-site searches are being used more and more, with a little bit of effort on the part of your SEO Services provider, large amounts of traffic can be directed to your site.
